An Intro to Guest Post
Intro
We are talking about made placements. The publishers have to authorize this content. Do we desire to release?
We're talking about real websites with real audiences. We're talking about flexible format. Again, really much we desire to stress the publishers that we're talking about here get their revenue from sales.
We're not talking about any situation where you have to pay cash in order to get in front of someone's audience. I desire to point out we're not always talking about op-ed situations here.
Now you're going to be able to show your knowledge, but you're going to be 2nd fiddle. You've got to put the publisher themselves and their interest in sales. That's the publisher advantage that you're going to be highlighting when you approach this group.
Why visitor posts?
.
Now, this is representative of the majority of markets normally, where we've got 95% of the publishers are releasing to get sales, 4% that are mission based and are supported by taxes, tuition, contributions, subscriptions, etc
. We've got the 1% advertisement supported. There are so lots of publishers out there trying to offer in your vertical, in your clients' verticals, in your target vertical if you're in-house, and there's a lot of disaggregated reach there.
You have a lot more subject and context control when you're publishing on these kinds of sites, when you're looking for publishing on these sites. Once again, if you're taking a look at the tax, tuition, donation, and membership supported swath here, the 4%, you can sometimes have topics where you can talk about sales or discuss a sales page.
More often you've got to really focus on the publisher's objective, why are they publishing. They're on an objective, and so they're supported by something besides sales. Last but not least, of course, if we're talking about digital PR or any kind of traditional media focus or PR effort, they desire content that's going to drive page views.
That's how they're supported. There's still some objective, naturally, in there. But anyways, you're much less able, at that point, to connect into your sales pages. So once again, what we're speaking about here or one of the advantages here rather links to sales pages, which obviously is going to improve the rankings of your sales pages.
How to visitor post.
Now why is that easier in this context, in the context of assisting another person sell? Well, let's dig in and talk through the how, and you'll see also what makes that possible.
Finding publishers.
So mostly we're speaking about discovering publishers with whom you have top-of-funnel overlap, where some of your top-of-funnel subjects, the pains that your potential customers have and the pains their potential customers have are similar, interrelated.
Possibly we're talking about audience overlap. Perhaps we're talking about industry overlap.
In the SEO area, we all have our preferred tool stack, the tools everybody utilizes, Moz. Well, if you're selling into that, if you're a firm like Citation Labs, it may make sense to work and try to get some visibility on a SaaS tool in the SEO space.
Let's work here a bit longer however, stick on this one a little bit longer and consider unbundling the stack in various verticals, due to the fact that this is really at the heart of the procedure and the approach. Let's consider you're a real estate agent.
Now, this resolves a roofing professional issue, doesn't it? It's reasons to purchase roof services. Likewise it offers you an opportunity to speak about your expertise as a real estate agent and what impact roofing condition may have on the sale of a house.
Let's enter into this one here, industrial ovens, let's say those brick ovens for pizza. We're looking at someone in the flour area. Possibly they've got some natural flour. Well, you're going to write them a guide on why you require to use natural flour in your pizza dough for your pizza dining establishment, the distinction that organic flour can make on the outcome of the quality of the dough, of the crust.
You're going to talk to temperature level impact on natural versus not natural, if there is. There might not be, however let's simply for the sake of this presume there is. Then you're also going to have a fantastic chance to link to your business pizza ovens.
If you're on a site that offers flour into the restaurant space, well, it really makes sense for you to have some presence there. Let's state you offer cell phones and you're considering the physical fitness or health space. So you can pitch something.
You discover a physiotherapist. You have actually got 10 apps that augment your physical therapy. This can work just as well for let's say a yoga studio or a CrossFit health club. Apps that enhance your exercise, your physical fitness regimen. Once again, you're putting them initially, because you're talking about augmenting services or work that's already going on, which is kind of presuming that somebody would be their customer, would select to go to this physical therapist, or would select to attend yoga classes at this particular studio.
This is what we're talking about when we believe about or talk about unbundling this stack. You view as we create subjects that we would pitch, we're putting the publisher initially. Constantly putting the publisher initially and acknowledging the reason that they release.
Hone your pitch.
This is the greatest piece, guys. Why do they release? They release due to the fact that they wish to offer product and services. You're thinking about topics and formats that are going to support that and that overlap with what you're offering and how you're working. Let's see. Here's another excellent tip. Try and get calls to action for your publisher into the title.
So we might revise this one. 10 factors to fix roof prior to sale of house. No, 10 reasons to call a roofing professional prior to you put your house up for sale, or 10 factors to call a roofing contractor now if you're going to put your house up for sale in April.
Again, you're actually looking at developing your pitch for the intended function of this publisher group. You're believing beyond the post. We talked about it a bit, discussed this earlier. You're thinking of Frequently asked questions. You're considering glossaries.
Explore different formats.
What other formats could be strong, potential formats? An infographic, a little, little infographic. Any of these could be described or supported through making use of graphics. Once again, this is the kind of document or pitch that could be really effective, because the publisher is going to see immediately how it could benefit their sales, the reason they release.
Keyword research.
You're an SEO? You're going to lean into keyword research on your pitch. Hey, it looks like you're not ranking for some of these terms in your location. Once again, there requires to be overlap for these terms and with what you're trying to offer it or with what your topic needs to be.
However if you've got some basis behind your pitch, some keyword research study to support your subject and why it's going to benefit the publisher, you're miles ahead of any person else who is pitching them.
Help promote.
You're going to connect to it from another positioning if you get another one. You're going to put it up on Twitter to your following.Fact-based citations. Now one of the essential pieces here, it's type of concealed down here at the bottom. You're going to make certain that when you're linking to your pages on your website, you're doing it in the context of a fact-based citation. Ideally you have actually got something on your sales page, we call it a citable component, that's fact-based, ideally your own information that supports a purchase choice ultimately.
If you understand that your ovens do best with natural flour at 412 degrees instead of 418 and you have actually got the data to support that, well, that's a terrific place and factor to connect back to your oven page that would have that data point mentioned on it.
You're best served by connecting in a sensible manner, and that's specifically when we're discussing information and we're discussing some kind of citation that needs to be connected, where the link is absolutely compulsory, a quote for example.
So once again, this model or this technique needs to be inbound digital marketing supported by citable elements living on your sales pages or whatever page you're connecting to, if you pick to go this route and not always do sales pages.
Conclusion.
Probably great deals of concerns. However that's our technique to guest publishing on sales-supported publishers. Provide it a shot and let me understand how it goes. Love to hear from you at [email protected] pleased to answer any concerns.